Psychology plays a crucial role in web design, and banking on these elements can help you win more customers over. For designing a website, the main role of psychology is on predicting how the user will react to a piece of content or a certain element.Here are seven tips on how to improve the impact of your web design using the concepts of psychology. The goal of different websites will vary, but psychology will influence how engaging the website is to its target audience. Build trust with the right image and colour Which kind of images do you have on your website? Will the visitors be able to share it with their friends and family members?Having the faces of people on your website can make visitors feel safe. The sense of familiarity also builds trust.Colour affects people in different ways, so consider the use of colour in your website. Children love the colour yellow, but males over the age of 30 don’t like the hue. Lead the visitor’s eye to the right place Hierarchy ...